Sales Head – Field Marketing

Job Description:

The State Sales Head is a key leadership position responsible for driving sales strategies, managing sales teams, and achieving revenue targets within a specific geographic area or state. This role requires a combination of strategic planning, team management, and strong interpersonal skills to effectively lead and motivate a sales force toward meeting and exceeding business objectives.

1. Sales Strategy Development:

  • Develop and implement comprehensive sales strategies to achieve business objectives and revenue targets within the assigned state.
  • Analyze market trends, customer needs, and competitor activities to identify growth opportunities and areas for improvement.
  • Collaborate with senior management to align sales strategies with overall company goals and objectives.


2. Team Leadership and Management:

  • Recruit, train, and mentor a high-performing sales team capable of achieving sales targets and delivering exceptional customer service.
  • Provide leadership, guidance, and motivation to the sales team to foster a positive and productive work environment.
  • Set clear performance expectations, conduct regular performance evaluations, and implement corrective actions as needed.


3. Sales Operations and Performance Monitoring:

  • Oversee all aspects of sales operations, including forecasting, budgeting, and resource allocation, to optimize efficiency and maximize profitability.
  • Monitor sales performance metrics, track progress toward targets, and implement strategies to address any deviations or shortcomings.
  • Utilize data-driven insights to identify opportunities for process improvement and efficiency gains within the sales organization.


4. Customer Relationship Management:

  • Build and maintain strong relationships with key customers, partners, and stakeholders to drive customer satisfaction and loyalty.
  • Collaborate with marketing and product teams to develop tailored solutions and offerings that meet the needs of target customers and drive sales growth.
  • Serve as the primary point of contact for escalated customer issues or concerns, ensuring timely resolution and maintaining customer satisfaction.


5. Reporting and Communication:

  • Prepare regular sales reports, forecasts, and presentations for senior management, providing insights into sales performance, market trends, and business opportunities.
  • Communicate effectively with cross-functional teams to ensure alignment and coordination of sales efforts with other departments, such as marketing, operations, and finance.
  • Represent the company at industry events, conferences, and trade shows to promote products/services and expand business opportunities within the state.



  • Bachelor’s degree in business administration, marketing, or related field; MBA preferred.
  • Proven track record of success in sales leadership roles, with a minimum of 3+ years of experience in sales management.
  • Strong understanding of sales processes, techniques, and methodologies, with the ability to develop and implement effective sales strategies.
  • Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams towards achieving common goals.
  • Strategic thinker with analytical abilities to assess market dynamics, identify opportunities, and make data-driven decisions.
  • Proficiency in CRM software, sales analytics tools, and Microsoft Office Suite.
  • Willingness to travel within the state and occasionally nationally, as required.